I Love Designing Software that Stands for People.

Hi, I'm Alan, a product designer based in Switzerland with over 10 years of experience. I partner with startups to design experiences that drive positive behaviour change.

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Yuh

2022 – NOW

Yuh is a unique app that combined paying, saving, and investing all in one package - a brainchild of two of Switzerland's largest banks: PostFinance and Swissquote.

My days were packed with exciting challenges. I designed experiences for over 250k customers, contributed to our product vision, and spent countless hours talking to users. From prototyping new features to improving our design system, every day brought something new.

One of my favorite projects was designing Joint accounts. Seeing how it‘ll transform financial management for couples and families is incredibly rewarding. I also loved working on Teen accounts, it‘ll help young people take their first steps into financial independence.

But it wasn't all smooth sailing. Revamping the search for account activities was a real head-scratcher, but man, was it satisfying when we cracked it!

Perhaps my biggest impact was implementing a strategic approach to design across the company. It wasn't just about making things look pretty - it was about creating experiences that served our users and grew our business.

Looking back, I'm amazed at how much we accomplished. From mapping customer journeys to diving into behavior design strategies, we were constantly learning and improving. It was challenging, sure, but reshaping how people in Switzerland interacted with their money was special.

Yuh: The Neobank From Swissquote and PostFinance

Yuh: The Neobank From Swissquote and PF

Wie wird die Investment App Yuh genutzt?

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Swissquote

2020 – 2022

The time I landed at Swissquote, they were doing some pretty cool stuff with crypto trading, and I got to be right in the middle of it all.

One of the biggest things I worked on was designing the experience for Switzerland's first crypto exchange. We're talking about something that would touch over half a million customers - no pressure, right? But when we launched it, it felt amazing to see all those people using something I helped create.

Then there was this whole design system to redesign. You know how sometimes in big companies, everyone's off doing their own thing, and it all gets a bit messy? Well, we put a stop to that.

I also got my hands dirty with the Yuh app when it was just a baby. Those first experiences we designed was exciting and that moment I knew the app was destined for success.

But it wasn't all about the flashy projects. A lot of my time was spent in the trenches, working on making the investment experience better for our clients. Crypto was my jam - the exchange, custody, DeFi offerings - you name it, I probably had a hand in it.

Later on, I stepped up to lead a small but talented team of three as the DesignOps lead. We were scaling up what we could do, making that design system really sing, and trying to make sure that no matter where our customers bumped into Swissquote, it felt like the same company.

We built this system that helped our designers focus on what‘s really important: figuring out what users actually needed, instead of reinventing the wheel every time. It was like giving the whole team a superpower - suddenly we were more consistent, more efficient, and honestly, it just made everything look better.

Oh, and here's a fun fact - Swissquote is actually the reason I ended up in Switzerland. Talk about a job changing your life, huh?

Looking back, it was a wild time. We were right at the forefront of some really exciting stuff in fintech, and I learned so much. It wasn't always easy, but man, was it worth it.

Swissquote To Launch Crypto Exchange

Swissquote’s Crypto Revenue Triples

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Olist

2018 – 2020

I joined Olist as a Product Designer, on a mission to help e-commerce businesses sell more across different channels. One of the coolest things we did was this automated price optimization tool just in time for Black Friday. You should've seen it – our sellers were smashing their sales records left and right.

That was also my first experience with product-led growth. We revamped the onboarding experience, made it quicker to list products, and even found ways to qualify leads for upselling. It was like greasing the wheels of a machine – suddenly everything was running smoother and faster.

I designed the first version of our mobile app, giving sellers the power to manage sales, tweak prices, and update inventory right from their phones. It was like putting a whole store in their pocket.

Olist really get the challenges sellers face. One of the big ones was staying competitive in those marketplace buyboxes. You know, those prime spots where a few chosen stores get to shine. Price is a huge factor there, and we were all about helping our sellers nail that sweet spot.

Every feature we shipped, every improvement we made – it all added up to something bigger. We were helping people build their dreams, one e-commerce sale at a time. Making a difference for these businesses. That feeling is hard to beat.

Olist gets its horn with new $186M funding round

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Ebanx

2015 – 2018

I joined EBANX as a Product Designer when they were still finding their feet in the fintech world. It was pretty wild - we were this scrappy team of designers, devs, product folks, and analysts, all trying to figure out how to make cross-border payments less of a headache.

Being one of the early designer there, I had this amazing opportunity to help shape how we approached design as a company. We were growing fast, so it was a constant juggling act of scaling our processes and bringing more talented people on board. It was pretty cool to be part of EBANX's journey from a plucky startup to this billion-dollar unicorn.

One of the things I'm proudest of is how we managed to grow our user base from 5 million to a whopping 30 million. We built this digital account that let people manage their orders and refunds, plus a USD prepaid virtual card that made buying stuff from abroad way easier and cheaper. It was awesome to see how something we designed could make such a big difference in people's lives.

But it wasn't all sunshine and rainbows. I had my fair share of face-palm moments too. There was this Chrome plugin we built for Aliexpress - it was supposed to be this game-changer that'd cut down purchase time from 2 minutes to just 40 seconds. On paper, it was brilliant. In reality? Not so much.

We didn't think about how we'd keep it running smoothly when we had zero control over the browser or Aliexpress's website. Maintaining it turned into this nightmare that just wasn't sustainable. It was a tough pill to swallow, but did we learn a lot from that failure.

My time at EBANX was this rollercoaster of wins, losses, and "holy crap, we're actually making a difference" moments. It shaped me as a designer and taught me that sometimes, the biggest lessons come from the ideas that don't quite pan out.

Fintech Company EBANX is the Newest Unicorn in Latin America